Enervee

Santa Monica is at the center of a tech revolution. Hundreds of startups are based in the city, part of the Westside of L.A. County that has been dubbed “Silicon Beach.”

Our new weekly Tech Tuesday feature will introduce you to some of the cutting-edge tech startups cropping up in our back yard.

This week, we chatted with Enervee, a company that’s making it easier for you to find the most energy-efficient appliances for your home.

What does your company do?

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Enervee’s mission is to be the universal energy-saving decision engine that connects consumers, businesses and governments across the world.

Enervee connects retailers, manufacturers, governments and utilities through an integrated product recommendation platform that is distributed via online, in-store, mobile and social channels. The Enervee® Score provides a universal way of comparing a product’s energy efficiency, based on industry standards, against all models available on the market. It is updated daily and reflects new products as they are introduced. We also help you to understand the TrueCost (purchase price + energy cost) of owning a product based on your local utility rate (from a database of 3,400 utility rates), how much you use a product (i.e. hours of TV watching per day), and the useful lifetime of the product (years of ownership).

Enervee has also been featured in several publications.

How did you come up with the idea?

During a hot summer in 2010, two friends faced a problem—choosing new energy-efficient appliances for their homes. Making this choice turned into a daunting task as Matthias and Don sifted through 18 different sources to effectively compare the energy efficiency of much needed new air conditioners, and other household products like TVs, refrigerators, and washing machines. Unsatisfied with their options, Matthias and Don began their quest to create a platform that ranks products of all sizes and types based on their energy consumption.

There’s a more in-depth story here.

Why did your company locate in Santa Monica?

It is a better place than NYC to raise kids. It’s a good place for our mission and to meet stellar talent.

What’s the biggest challenge your company is facing?

Managing fast growth in terms of data, products categories and markets.

How could the city of Santa Monica help your company thrive?

Until recently we were proud member of CrossCampus, the startup hub of the city.

Where do you see your company in a year?

That’s a big question. A much larger team, offices in Europe, covering water & gas appliances.